Climbing Rope 10.1 mm ( sold by the foot )

Ordered 100’ of this rope and was greatly surprised when I opened it to find it’s the same rope I use at the gym very good rope and great company to order from

I ordered 70 feet of their rope by the foot to replace what I had for my climbing wall. Mine had a few too many falls on it and quite a bit of wear.
I was shocked to open my order and see that I received 70 feet of sterling rope. I've had good experience using sterling ropes. Last time I bought rope I got it from REI, and it was a lot more per foot.