Grabbed one of these on the "Deals of the Day" and love it!!! I wasn't sure about the Atomik 2.0 texturing but I like it. Definitely smoother than the original but still very "grippy". You can grab this hold with both hands open faced and hug it. Obviously, there are a gillion ways to bolt it on for grabbing onto. The Golfus "dimples" just have that "Ahhhhh" feel to them when your fingers find the perfect distribution. For the price, this hold is a huge bang for the buck. Thanks Atomik!!!!